ABOUT BONITO
Our brand and reputation are defined by captivating events that are specially unique for each of our clients. Our company’s forte and passion is styling. Celebrating in style and leaving an everlasting impression is our heartfelt commitment. Our distinct style, custom-tailed work and attention to detail are reflected in all of our work. We love styling all types of celebrations, transforming spaces for corporate events, as well as, styling shoots for branded productions.
We have the ability to create beauty in an empty space or in a fully furnished venue— because inspiration, in our eyes, is everywhere… and, our imagination is limitless. Bonito Design orchestrates events that are aesthetically appealing to the eye, sprinkled with elegance and that unmistakeable Bonito touch.
We believe in quality. We also believe in breaking some rules to create an extraordinary product (Bonito, that is!). Our style is delicate, sleek & innovative, giving “simplicity” a whole new meaning through our designs. We discover beauty and harmony in the use of negative space. Yes, as you can already tell… we love negative space and visually expressing how less can be more.
Our mission is to spread as much joy as we can in every little detail. Creating for people’s experience fuels our soul with gratitude, as every single door we open brings us a new happiness to explore. And, each opportunity is incredibly fulfilling. The chance to share in and be part of our clients’ most treasured memories, for us, is truly priceless.
BEHIND THE WORD BONITO
The word “Bonito” is the Spanish term for beautiful or pretty.
The aesthetic quality that we execute is portrayed in the literal meaning of the word “bonito”. The love for creating is our philosophy. And, uncovering untapped beauty is always our goal.
You’re probably wondering, “Bonito Design. Why a ‘Spanglish’ name?” Bonito Design also reflects my being bicultural— an American woman with Latina roots. BONITO is definitive of my cultural background in many ways. I’m a “latina americana”, whose goals are to generate beauty everywhere.
It made perfect sense to use the universal word "Bonito" as the staple for my business. The name illustrates the vibrant influence which my culture has on my designs and who I am as a person and artist.
HELEN GUZMAN
Event Stylist & Founder of Bonito Design.
A proud Latina born, raised in New York City, with two beautiful parents from Ecuador.
Throughout the years, my designs continue to evolve, but my style has stayed consistent. Part of success, for me, is when people can distinguish my work. My vision is to expand my brand and mission to continue creating happiness through the art of event design. And, I hope to connect with many of you who express interest in working with Bonito.
Photos by Denisse Benitz
Written Content by Michelle Becerra